100 Pipers is a brand of blended Scotch whisky with smoked notes that is produced by Pernod Ricard. The company says it is the "seventh-largest blended Scotch worldwide",[clarification needed] the "No. 2 standard whisky in Asia", and the "No. 1 standard whisky" in Thailand.[5] In addition to Thailand, it is also distributed in India, Spain, and South America.[5] 100 Pipers is a blend of between 25 and 30 source whiskies.[6] Much of it comes from the Allt a'Bhainne distillery, which is also owned by Pernod Ricard and does not have its own bottling facilities.[7] 100 Pipers is bottled in India and Scotland (and possibly elsewhere).[3][4]
History
The brand owes its name and Celtic imagery to the Scottish tradition of bagpipers leading soldiers into battle. The "100 Pipers" name in particular comes from the ballad of "The Hundred Pipers", which tells of the heroic Bonnie Prince Charlie's (1720–1788)[8] 1745 Jacobite uprising led by a troop of 100 bagpipers.[5]
Marketing and market presence
The brand is marketed with the promotional slogan True Legend.[9]
The website RankingtheBrands.com rated the brand value of 100 Pipers 75th in 2011 and 81st in 2014 among 10,000 spirit brands worldwide.[10][11]
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